Source costs
Unit economics. If cost per rep-accepted lead is too high, narrow verticals before adding sources.
Total spend (trial)
$820
Rep-accepted leads
23
Blended cost / rep-accepted
$36
| Source | Spend | Returned | Sales-ready | Rep-accepted | $/sales-ready | $/rep-accepted |
|---|---|---|---|---|---|---|
| Website freight-evidence crawler (trial) | $220 | 480 | 26 | 14 | $8 | $16 |
| Contact enrichment vendor A (trial) | $600 | 180 | 22 | 9 | $27 | $67 |